Joy Reid predicted the trial would “completely shatter whatever remains of the myth of Trump as an extremely wealthy and successful businessman - you know, the original big lie.” Nicolle Wallace discussed it for a half hour in the afternoon, capped off with some caustic commentary from a regular analyst, former Missouri Sen. This story is unlikely to fade from the headlines anytime soon.ĭuring the first day of Trump’s civil trial in New York on fraud charges Monday, it was the lead story on each one of MSNBC’s shows from 3 p.m. Fox News has made billions of dollars through that strategy.Įmphasizing one story to the near-exclusion of others has happened in spurts before, such as CNN’s all-consuming attention to the missing Malaysia Airlines flight in 2014 and MSNBC during Trump’s impeachments.
That makes it more important than ever for a network to identify a specific audience it wants to serve. The rapid advancement of cord cutting has shrunk the number of available viewers for cable networks, and it’s still uncertain where news streaming will settle. Without making clear how many of its viewers are Republicans, MSNBC said its GOP audience increased 24% this spring, compared to 2022, and 37% in a middle America region that includes Ohio, Indiana, Michigan, Illinois and Iowa.