“The sheer breadth of the betting process day in and day out is something that is a competitive differential for us.” “We have by far the broadest menu of things to bet and the most ways to bet,” Asher said. For the Super Bowl, the book had nearly 1,000 different ways to gamble on the game - including alternate point spreads and a number of proposition bets. William Hill, which also operates the sports book at Hard Rock Hotel and Casino Lake Tahoe across the street, offers a wide variety of ways to bet sporting events throughout the year. There is ample seating for those that want to track a bet, or simply watch the game. The new book at MontBleu features 48 wall-mounted televisions, and another 15 monitors attached to tables in a dedicated horse racing area. “We take a long-term view and we’re able to make a significant capital investment.” “The sports-betting business in Nevada has never been stronger,” Asher said.
